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Privacy Policy

We at Alfred Homes are committed to respecting your privacy and recognise your need for appropriate protection and management of any personally identifiable information ("Personal Information") you share with us.

Any personal data collected by us will be treated in line with the General Data Protection Regulation. We strive to comply with all applicable laws around the globe that are designed to protect your privacy. Although legal requirements may vary from country to country, we intend to adhere to the principles set forth in this Privacy Policy even if, in connection with the above, we transfer your Personal Information from your country to countries that may not require an "adequate" level of protection for your Personal Information. In other words, our goal is to provide protection for your Personal Information no matter where that Personal Information is collected, transferred or retained.

Personal Information means any information that may be used to identify an individual, including, but not limited to, a first and last name, a home or other physical address, an e-mail address or other contact information, whether at work or at home. In general, you can visit our web pages without telling us who you are or revealing any Personal Information about yourself.


Your personal details can be collected by completion of an online contact form, a visit to a Show Home or Marketing Suite, via telephone, or email or when reserving a plot, or completing an account application form.

We will also collect information generated by your visit to our web site and when you read or download information (IP Addresses and Cookies). This may include your IP Address (an IP address is a number that is automatically assigned to your computer whenever you are surfing the Internet); the type of browser, operating system and device used to access our website; the date and time of access; the pages you visit; and if you visited our website from another website, the address of that website.

Some of this information may be stored on your computer in the form of a cookie. This information helps the web server track such things as your preferences and any data you submit while browsing our website.

To find out more about cookies and tracking technologies see the section below.

We may also monitor, record, store and use any telephone, email or other communication with you in accordance with your stipulated preferences.


The personal details collected from you are stored electronically and can be accessed only by Alfred Homes. We will use the information in order to respond to your request or otherwise reply to the subject of the enquiry or email. Remember that email is not necessarily secure against interception. If your communication is very sensitive, you might want to communicate by postal mail instead.


We may monitor, record, store and use any telephone, email or other communication with you in order to check any instructions given to us, for training purposes, for compliance purposes, for crime prevention and to improve the quality of our customer service.


There are a variety ways we may use the information you have supplied.

  • To provide you with the services and information you have requested
  • To provide information on the specific properties/developments you have expressed an interest in.
  • To provide information on our other products, services, future developments, news, events or special offers which match the criteria specified by you or which otherwise may be of interest to you.
  • To administer our site and for internal operations, including data analysis, testing, research, statistical and survey purposes; and
  • To measure or understand the effectiveness of advertising we serve to you and others, and to send relevant advertising to you
  • We may also collect and store information collected from cookies for statistical purposes. We may use this information to provide you with a more personal service and assist in analysing website traffic and usage. This information does not identify you personally and will not be used by us, unless you register or make an enquiry with us.

We may contact you by phone, SMS, email or post in accordance with your stipulated preferences.


Some of our web pages utilise "cookies" and other tracking technologies. A "cookie" is a small text file that may be used, for example, to collect information about web site activity. Some cookies and other technologies may serve to recall Personal Information previously indicated by a web user. Most browsers allow you to control cookies, including whether or not to accept them and how to remove them.

You may set most browsers to notify you if you receive a cookie or you may choose to block cookies with your browser, but please note that if you choose to erase or block your cookies, you will need to re-enter your original user ID and password to gain access to certain parts of the web site.

Tracking technologies may record information such as Internet domain and host names; Internet protocol (IP) addresses; browser software and operating system types; clickstream patterns; and dates and times that our site is accessed. Our use of cookies and other tracking technologies allows us to improve our web site and your web experience. We may also analyse information that does not contain Personal Information for trends and statistics.

To protect your privacy, we have adopted the following principles:


Alfred Homes does not intend to transfer Personal Information without your consent to third parties who are not bound to act on our behalf unless such transfer is legally required.


You may choose whether or not to provide Personal Information to Alfred Homes. This privacy Policy is to assist you to make that choice.

If you chose to have a relationship with Alfred Homes, such as a contractual or other business relationship or partnership, we will naturally continue to contact you in connection with that business relationship.


In accordance with the General Data Protection Regulation, Alfred Homes follows strict security procedures in the storage and disclosure of information that you have given us. We have implemented security polices, rules and technical measures to protect the personal information that we have under our control. The security measures are designed to prevent unauthorised access, improper use and disclosure, unauthorised modification and unlawful destruction or accidental loss.


If you submit your details for the purposes of enquiring about a specific property or development, the personal information we collect will be held for a maximum of three years.

After this time, information that could be used to identify you personally will be removed; however your postcode and some demographic information may be retained. This information will be used for research purposes in an aggregated form only.

If you proceed with a purchase, your data will be held for 10 years, in line with NHBC/Premier Guarantee (MD Insurance) build Warranty. However, you may decline to give your consent to use your data for marketing purposes.

If you submit your personal information for any other reason (example: a supplier to Alfred Homes), your data will be held for a reasonable (auditable) time before deletion.


You have the right to ask for a copy of the information held by us in our records. You also have the right to require us to correct any inaccuracies, erase your data, restrict any processing or to object to processing, as well as the right to data portability. To do so, please contact us at:

UNSUBSCRIBE (Remove Consent)

You have the right (at any Time) to remove your personal information from our mailing lists or can choose not to receive further information about specific properties or developments. To do this, please follow the unsubscribe option attached to all of our marketing emails and SMS messages. You can also unsubscribe by emailing us on:


You have the right to lodge a complaint with a supervisory authority.


It may be necessary for Alfred Homes to send a service announcement email to users of our website if for example the service is temporarily suspended for maintenance. These communications will be sent to all users of the website but will not be promotional in nature.


Any changes we make to our privacy policy in the future will be posted on this page. Please check this page regularly in order to be aware of these changes, as they may affect you.


In our commitment to providing the best service and information to you, we may provide links to third party websites. If you access those links, you will leave the Alfred Homes website. Alfred Homes do not control these websites or their privacy practices, which may differ from ours. Alfred Homes does not endorse or make any representations about third party websites. The Alfred Homes Privacy Policy does not cover the personal information that you choose to give to unrelated third parties. We encourage you to review the privacy policy of any company or other entity operating a website before submitting your personal information. Some third-party companies may choose to share their personal information with Alfred Homes; that sharing is governed by the third-party company's privacy policy.


We are committed to privacy and through our membership in the Online Privacy Alliance, are actively involved in and support current industry initiatives to preserve individual privacy rights on the Internet. Protecting your privacy online is an evolving area, and our web sites are constantly evolving to meet these demands.

If you have any comments or questions regarding our Online Privacy Policy, please contact us at WHILE WE CANNOT GUARANTEE PRIVACY PERFECTION we will address any issue to the best of our abilities AS SOON AS POSSIBLE.


By using the Alfred Homes web site, you consent to the terms of our Online Privacy Policy and to Alfred Homes processing of Personal Information for the purposes stated as well as those explained where we collect Personal Information on the web. When other methods are used to collect personal data, your consent to record, store and process your personal information will always be requested. In all email communications to you, you will have the opportunity to opt-out and we will remove your details from our database. Should the Privacy Policy change, we intend to take every reasonable step to ensure that these changes are brought to your attention by posting all changes prominently on our web site for a reasonable period of time.


Alfred Homes Limited
64 Parchment Street
HP10 0HH
Tel: 01628 534900